Technical SEO

I help clients identify and resolve the underlying technical issues that can hold a website back in search engine results. From crawling and indexing problems to structured data, site performance, international SEO, and content-level technical issues, I work closely with you to diagnose the root cause and implement practical fixes.

Technical SEO illustration

A Highly Experienced Technical SEO Consultant

Over the years, I have helped many businesses identify and fix technical issues with their websites, resolve crawling and indexing problems, and implement the kind of long-term technical foundations that allow search engines to properly discover, understand, and rank their content. From my base in Brighton, I have assisted companies across the UK and internationally.

Working with me means you benefit from:

  • Over 20 years of SEO experience – Working client-side, agency-side, and as a freelance consultant, including five years as Head of SEO for an award-winning agency.
  • In-depth technical knowledge – I have worked on many hundreds of websites and understand the common technical issues that affect them, as well as how to fix them.
  • Strong web development skills – I can often implement many fixes directly, or I can work with your developer to resolve the problems.
  • Clear, prioritised recommendations – I focus on the technical actions that will deliver measurable improvements and provide regular updates on progress.
  • Support for in-house teams and agencies – Helping to sense check technical work, guide implementation, and improve outcomes.
  • A practical, results-focused approach – With an emphasis on fixing the issues that genuinely impact visibility and crawl efficiency, rather than chasing vanity metrics.

To find out more about my technical SEO consultancy services, arrange a free initial consultation by completing my quick contact form.

SEO Consultancy Services From £400 p/m

I usually offer technical SEO services as part of a broader monthly retainer that may also include assistance with content plans, copywriting, and other services. To discuss a monthly plan, please:

Arranging a Technical SEO Audit

Effective technical SEO consultancy is only possible once the underlying issues affecting your website have been properly identified and understood. For this reason, my work with new clients almost always starts with a Technical SEO Audit.

The audit is a thorough, manual review of your website, covering everything from crawlability and indexation to site structure, performance, structured data, and content-level technical issues. Rather than simply running your site through a software tool and exporting the results, I analyse the findings in the context of your business, your market, and your objectives, and deliver a custom-written report with clear, prioritised recommendations.

Once the audit is complete, we can then work together to implement the fixes, either directly or alongside your in-house team or existing developers. For clients with more complex sites, or those who want a longer-term plan of action, the audit can also be translated into a 6- or 12-month SEO roadmap.

James recently carried out a detailed technical SEO audit of our new site. We’re currently implementing his recommendations and already seeing a positive uplift in our organic traffic. We would definitely recommend him and very grateful for his expertise!
Mya Pearce

Virtalent

What My Technical SEO Consultancy Services Cover

Technical SEO is a broad discipline, and the right focus for your website will depend on the specific issues uncovered during the audit. The areas I regularly assist clients with include:

Crawling and indexing issues

Search engines can only rank content they can discover, crawl, and index. I help clients diagnose and resolve issues such as misconfigured robots.txt files, incomplete or inaccurate XML sitemaps, 4xx and 5xx crawl errors, orphaned pages, blocked resources, soft 404s, and pages that are incorrectly set to noindex. I will also review your crawl budget, internal linking, and how your site is being treated in Google Search Console and Bing Webmaster Tools.

Site structure and security

A logical, well-organised site architecture helps both search engines and users navigate your content. I can assist with implementing HTTPS and fixing mixed content warnings, optimising URL structures, setting up and refining breadcrumb navigation, improving category and subcategory hierarchies, and ensuring that canonical tags are correctly applied to avoid duplicate content issues.

Site performance and user experience signals

Page speed, Core Web Vitals, and mobile-friendliness are all important technical factors that influence search rankings and user engagement. I help clients identify and fix performance bottlenecks, including slow server response times, render-blocking resources, unoptimised images, and layout shifts, and ensure that the site works well across devices and screen sizes.

Structured data and schema markup

Structured data helps search engines understand the content on your pages and can improve how your listings appear in search results. I assist clients with implementing, testing, and refining schema markup for articles, products, FAQs, reviews, local businesses, events, and more, ensuring it is correctly validated and aligned with Google’s guidelines.

International SEO

If your website targets multiple countries or languages, getting the technical setup right is critical. I help clients implement and troubleshoot hreflang tags, resolve issues with incorrect or conflicting language and region targeting, review their URL structure for international content (whether using subdomains, subdirectories, or country-code top-level domains), and ensure that each version of the site is being indexed correctly.

Content-level technical issues

Even on well-built sites, content-level issues can significantly limit search visibility. I help clients identify and address thin content, duplicate content caused by parameter handling or pagination, missing or poorly written title tags and meta descriptions, inconsistent heading structures, and other metadata issues that affect how pages are understood and ranked.

What My Clients Say

Posted on Google Google
Lauren Radford profile picture
Lauren Radford
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
James carried out a full SEO audit of our website, and I was extremely pleased with the report he produced. It was thorough, insightful and clearly presented, highlighting key areas for improvement and helping us make some important decisions about the future of our website. I would highly recommend James to any business looking for expert, practical SEO advice.
Posted on Google Google
Jovida Jakutiene profile picture
Jovida Jakutiene
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have been extremely pleased with the work James Hubbard Consulting has done for our business. Over time, we’ve seen a noticeable increase in patients finding us online, which has highlighted the strength of the SEO and organic search presence James has built for us. Professional, knowledgeable, and very easy to work with. We really appreciate the ongoing support and would highly recommend.
Posted on Google Google
Mike Bannister profile picture
Mike Bannister
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
It was a pleasure working with James and I would have no hesitation in recommending his services. He helped me with various aspects of setting up a shop page for my website, as well as advising on other Wordpress related issues.
Posted on Google Google
Flor McCarthy profile picture
Flor McCarthy
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have worked with James for many years in our business and have always found him an outstanding professional and SEO expert who really knows what he is doing in an area where most do not. James is also always a pleasure to deal with. I would highly recommend him to anyone.
Posted on Google Google
Rupert Jefferson profile picture
Rupert Jefferson
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We've been working with James for several years, and his regular audits of our website have helped us maintain strong visibility for many of the brands that we stock. We recommend him for anyone requiring assistance with web development or technical SEO issues.
Posted on Google Google
Mya Pearce profile picture
Mya Pearce
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
James recently carried out a detailed technical SEO audit of our new site. We're currently implementing his recommendations and already seeing a positive uplift in our organic traffic. We would definitely recommend him and very grateful for his expertise!
Posted on Google Google
John Kramer profile picture
John Kramer
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
One of the most talented SEOs I’ve worked with. James’ audits are so insightful, well-written and informative.
Posted on Google Google
Jonathon Monk profile picture
Jonathon Monk
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I've been lucky enough to have James do two SEO Audits for me. He is a true leader in his field, and his insights have been extremely valuable. An extremely talented SEO, someone who will ensure your website is aligned for success.
Posted on Google Google
James Wyatt profile picture
James Wyatt
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
James is attentive to detail, prompt on delivery and a pleasure to work with. His auditing work and insight into SEO provides clear action and advice on how to better position a wesbite and rank organically for traffic that converts. Highly recommended.
Posted on Google Google
David Borgogni profile picture
David Borgogni
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
James is a reliable and very experienced SEO specialist. Our agency has worked with him on a number of client technical SEO audits and has so far always over delivered. Can't recommend him highly enough.
Verified by Trustindex
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
James Hubbard - Freelance SEO consultant in Brighton

Contact Me – James Hubbard

Send me an email: info@jameshubbardconsulting.co.uk

Call or text: 07850 920369

Why Work With Me?

I’m a highly experienced technical SEO consultant based in Brighton. I help clients audit their sites and put in place SEO strategies designed to deliver long-term organic growth.

Working with me, you can expect:

N

Technical Expertise

Building websites, fixing technical SEO issues, and applying UX improvements is second nature to me.
N

Minimal jargon

I won’t perplex you with technical terminology. I strive to communicate in plain English.
N

Attention to detail

Getting the little details right is key to your success online. I will help you fix all the snagging issues.

Frequently Asked Questions

Some of the common questions I am asked about this service.

Do I need a Technical SEO Audit before we start?

In almost all cases, yes. A Technical SEO Audit is the essential first step, as it gives us both a clear understanding of what is affecting your site and what needs to be prioritised. Without an audit, any consultancy work risks becoming guesswork. The only exception is when a client comes to me with a recent, thorough audit already in hand, in which case we can often move straight to implementation.

What happens after the audit is complete?

Once the audit has been delivered and reviewed, we will discuss the findings together and agree on a plan of action. Some clients choose to translate the audit into a 6- or 12-month SEO roadmap, which sets out the technical work alongside any other SEO activity. I will recommend the best approach based on your specific circumstances.

How long does it take to see results from technical SEO work?

This is very much a “how long is a piece of string” type of question. It depends on the history of your website, the severity of the issues being fixed, and how competitive your niche is (among many other factors). Search engines need time to re-crawl your site, process the changes, and update rankings accordingly. Some fixes, such as resolving indexing issues, can show results within days or weeks, while others may take several months to fully take effect.

Why is technical SEO so important?

Without a solid technical foundation, even the best content and the strongest backlink profile will struggle to deliver results. Technical SEO ensures that search engines can discover, crawl, understand, and index your content efficiently. If there are underlying issues with crawlability, indexation, site performance, or structured data, your visibility will be limited no matter how much work you put into other areas of SEO.

Can you work alongside our in-house team or existing agency?

Yes. I regularly work alongside in-house teams, developers, and agencies to provide technical SEO guidance, sense-check work, and support implementation. My role is to complement existing resources rather than replace them.