I have audited hundreds of websites over the years and I think it’s fair to say that the same issues have a tendency to crop up repeatedly and in different guises.
Old Guides
I wrote these guides many years ago when I started my freelance business. They are now quite out-of-date and in need of a refresh but I have kept them live as they still provide many useful links to resources and tools. At some point in the future, I will update these to reflect the recent (and significant changes) to the world of search.
SEO Audit Checklist – A Step-by-Step Guide in 17 Stages
An SEO audit is an essential starting point for any new activity around a website, where the aim of that activity is to improve organic search performance.
Essential Technical SEO Audit Tools for In-depth Website Analysis
Conducting a high-quality technical SEO audit for a new client is an important foundation stone for the long-term success of your web development efforts.