I have audited hundreds of websites over the years and I think it’s fair to say that the same issues have a tendency to crop up repeatedly and in different guises. From missing basics, such as GA tracking, to more advanced common mistakes, such as multiple versions of the same page without a defined canonical; […]
An SEO audit is an essential starting point for any new activity around a website, where the aim of that activity is to improve organic search performance. Some people say that SEO is to marketing what accountancy is to finance, in terms of the level of “dotting the i’s and crossing the t’s” required. Nowhere […]
Conducting a high-quality technical SEO audit for a new client is an important foundation stone for the long-term success of your web development efforts. Overlooking technical, content or off-page related issues affecting a client’s website could result in poor search visibility improvement or even a decline in performance. Fortunately, there are many SEO audit tools, […]