SEO Blog
My blog covers the latest news in the search sector, algorithm updates, developments in AI, and occasional “how-to” guides.
Google’s March 2026 Broad Core Update
Google started rolling out its March 2026 Core Update on 27 March, a process that is expected to take up to two weeks to complete.
Bing Launches Industry-First AI Answer Visibility Feature
Microsoft has launched AI Performance reports, making Bing the first major search engine to provide reports on how often your website’s pages are cited in AI-generated answers.
An Honest Review of Otterly AI – Search Monitoring Tool
Otterly has joined the ranks of the software that I use daily to monitor the performance and health of my clients’ websites.
All in One SEO WordPress Security Vulnerability
A security vulnerability has been discovered with the popular WordPress plugin, All in One SEO, potentially enabling attackers to misuse the software’s artificial intelligence features.
Google’s December 2025 Core Update Has Completed
This has been the third core update of 2025, following previous rollouts in March and June.
118 Common Mistakes Found at the SEO Audit Stage
I have audited hundreds of websites over the years and I think it’s fair to say that the same issues have a tendency to crop up repeatedly and in different guises.
SEO Audit Checklist – A Step-by-Step Guide in 17 Stages
An SEO audit is an essential starting point for any new activity around a website, where the aim of that activity is to improve organic search performance.
Essential Technical SEO Audit Tools for In-depth Website Analysis
Conducting a high-quality technical SEO audit for a new client is an important foundation stone for the long-term success of your web development efforts.