Content & UX Audits

A Content & UX Audit is a strategic review of how your website content is structured, presented, and experienced by both users and search engines. It is designed to identify why pages are not performing as well as they should in organic search and where content may be hindering visibility, engagement, or conversions.

Book this Audit

Website content and UX audits illustration

Understand Why Your Content is Not Performing in Search

Every audit I deliver is insight-led and grounded in extensive experience identifying content and UX issues that limit search performance. Built around Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework, this audit evaluates how helpful, credible, and reliable your content and overall user experience truly are.

A Content & UX Audit will:

Identify content that does not meet search intent – by analysing whether pages truly answer the needs and expectations of users at each stage of the journey.
Identify opportunities to strengthen E-E-A-T – through clearer authorship, stronger expertise, improved trust signals, and more authoritative content.
Identify content gaps and missed keyword opportunities – using detailed content gap analysis to highlight topics your site should be covering but currently does not.
Identify pages with weak or overlapping content – where consolidation, expansion, or refocusing can improve clarity and ranking potential.
Identify UX issues that reduce engagement – such as poor content hierarchy, unclear calls to action, or layouts that make information difficult to consume.
Identify opportunities to improve internal linking and content structure – to better support topical relevance and user navigation.
Identify content that fails to demonstrate value or originality – and may be limiting performance under Google’s helpful content guidelines.

For further information on this type of audit, you can arrange a free initial consultation with me via my contact page.

Content & UX Audits from £600

The cost of this type of audit depends on the size of your website and the types of content featured within it. Arrange an initial chat with me to discuss your requirements, and I will send you a tailored quote.

Book this Audit

Why Use This Service?

This audit is well-suited to businesses that want to improve the performance of their website content or understand why specific pages are not attracting organic traffic. It is particularly valuable for organisations that have invested in content but are not seeing the expected visibility or engagement in search results.

It is also ideal for companies that receive a steady level of traffic but are not achieving the conversions they should be. By examining how content, layout, and user experience work together, this audit identifies issues that may be causing confusion, reducing trust, or preventing users from taking action.

Even strong content strategies can be undermined by poor intent alignment or usability issues. This audit is designed to provide an independent, expert assessment of how well your content meets user expectations and supports conversion goals, with clear priorities to help you focus on the changes that will deliver the greatest impact.

One of the most talented SEOs I’ve worked with. James’ audits are so insightful, well-written and informative.

John Kramer

John Kramer Marketing

View My Case Studies

What My Clients Say

      EXCELLENT  
   Based on 14 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Lauren Radford 
 
 
 
 Trustindex verifies that the original source of the review is Google. James carried out a full SEO audit of our website, and I was extremely pleased with the report he produced. It was thorough, insightful and clearly presented, highlighting key areas for improvement and helping us make some important decisions about the future of our website. I would highly recommend James to any business looking for expert, practical SEO advice.
  
 
      Posted on Google  
   
   Jovida Jakutiene 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have been extremely pleased with the work James Hubbard Consulting has done for our business. Over time, we’ve seen a noticeable increase in patients finding us online, which has highlighted the strength of the SEO and organic search presence James has built for us.

Professional, knowledgeable, and very easy to work with. We really appreciate the ongoing support and would highly recommend.
  
 
      Posted on Google  
   
   Mike Bannister 
 
 
 
 Trustindex verifies that the original source of the review is Google. It was a pleasure working with James and I would have no hesitation in recommending his services. He helped me with various aspects of setting up a shop page for my website, as well as advising on other Wordpress related issues.
  
 
      Posted on Google  
   
   Flor McCarthy 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have worked with James for many years in our business and have always found him an outstanding professional and SEO expert who really knows what he is doing in an area where most do not.  James is also always a pleasure to deal with.  I would highly recommend him to anyone.
  
 
      Posted on Google  
   
   Rupert Jefferson 
 
 
 
 Trustindex verifies that the original source of the review is Google. We've been working with James for several years, and his regular audits of our website have helped us maintain strong visibility for many of the brands that we stock. We recommend him for anyone requiring assistance with web development or technical SEO issues.
  
 
      Posted on Google  
   
   Mya Pearce 
 
 
 
 Trustindex verifies that the original source of the review is Google. James recently carried out a detailed technical SEO audit of our new site. We're currently implementing his recommendations and already seeing a positive uplift in our organic traffic. We would definitely recommend him and very grateful for his expertise!
  
 
      Posted on Google  
   
   John Kramer 
 
 
 
 Trustindex verifies that the original source of the review is Google. One of the most talented SEOs I’ve worked with. James’ audits are so insightful, well-written and informative.
  
 
      Posted on Google  
   
   Jonathon Monk 
 
 
 
 Trustindex verifies that the original source of the review is Google. I've been lucky enough to have James do two SEO Audits for me. He is a true leader in his field, and his insights have been extremely valuable. An extremely talented SEO, someone who will ensure your website is aligned for success.
  
 
      Posted on Google  
   
   James Wyatt 
 
 
 
 Trustindex verifies that the original source of the review is Google. James is attentive to detail, prompt on delivery and a pleasure to work with. His auditing work and insight into SEO provides clear action and advice on how to better position a wesbite and rank organically for traffic that converts. Highly recommended.
  
 
      Posted on Google  
   
   David Borgogni 
 
 
 
 Trustindex verifies that the original source of the review is Google. James is a reliable and very experienced SEO specialist. Our agency has worked with him on a number of client technical SEO audits and has so far always over delivered. Can't recommend him highly enough.
  
 
  
  
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

James Hubbard - Freelance SEO consultant in Brighton

Contact Me – James Hubbard

Send me an email: info@jameshubbardconsulting.co.uk

Call or text: 07850 920369

Why Work With Me?

I’m a highly experienced freelance SEO consultant and former Head of SEO for a digital marketing agency in Brighton. All my audits are:

Custom-written

I create a report that is unique to your business based on our discussion and your business objectives.

Loaded with prioritised advice

I tell you what the key issues are, how to fix them, and the recommended order for fixing them.

Easy to understand

I try to explain complex technical SEO issues in an accessible way, keeping technical terminology to a minimum.

Frequently Asked Questions

Some of the common questions I am asked about this type of audit.

What is a Content & UX Audit?

It’s a strategic review of how your website’s content is structured, presented, and experienced by users, with search performance and usability considered together. It focuses on identifying why pages may not be performing as they should, uncovering issues that affect engagement and conversions, and providing clear, prioritised recommendations to improve content effectiveness and overall user experience.

What types of businesses is a content audit suitable for?

It is suitable for businesses of any size that rely on content to attract, engage, and convert users through organic search. It is particularly valuable for organisations that have invested heavily in content but are not seeing the returns they expected, businesses struggling to get key pages indexed or ranked, and those generating organic traffic but seeing limited engagement or conversions from it.

How long does the audit process take?

The time required to complete a content audit depends on the size of your website and what you are looking to achieve. Smaller sites can usually be reviewed within two to three weeks, while larger or more complex websites may require much longer. Timescales vary based on my capacity, so it is best to get in touch first, and I can confirm the expected turnaround at that stage.

What are your payment terms?

After an initial discussion, I will provide a tailored quote based on your specific goals and requirements. If you decide to move forward, a 50% deposit invoice will be issued. Once payment is received, I will confirm the delivery date and reserve the time needed to carry out the audit. When the audit is complete, and we have walked through the findings together on a video call, the remaining balance will be invoiced with a 14-day payment term.

Do I need a Content & UX Audit?

Not necessarily. If content and user experience issues are suspected to be contributing to limited search visibility, we can discuss this during an initial call and decide together whether a Content & UX Audit is the right next step for your business.