Competitor Analysis Audits
Competitor analysis, including off-page marketing activity, is a critical SEO exercise for businesses seeking to understand why competitors outperform them for key search terms.
Understand Why Competitors Outperform You in Search
Every audit I deliver is custom-written, insight-led, and based on my extensive experience auditing sites in a broad range of industries. My Competitor Analysis Audit goes beyond surface-level comparisons and examines the specific metrics, signals, and strategies that are driving visibility and growth for competing sites.
By directly comparing your website against key competitors, this audit highlights what is working for them across technical SEO, content quality, and off-page authority. The result is a clear, evidence-based understanding of where competitors have an advantage, and which actions are most likely to help you close the gap.
A Competitor Analysis Audit will:
- Identify competitor technical SEO advantages – by analysing crawlability, indexation, site architecture, performance, and other technical factors that support stronger rankings.
- Identify competitor content advantages – by assessing depth, relevance, structure, and intent alignment across pages that consistently perform well in search.
- Identify competitor backlink and authority advantages – by reviewing link profiles, referring domains, and off-page signals that contribute to stronger trust and visibility.
- Identify gaps in your own strategy relative to competitors – where missed opportunities are limiting search performance.
- Identify content and keyword areas competitors dominate – to reveal where your site may need stronger coverage or improved focus.
- Identify patterns and tactics that consistently drive competitor success – so these can be adapted and applied in a way that fits your own site and goals.
For further information on this type of audit, you can arrange a free initial consultation with me via my contact page.
Competitor Analysis Audits from £600
The cost of this type of audit depends on the size of your site and how many competitor sites you’d like me to analyse. Arrange an initial chat with me to discuss your requirements, and I will send you a tailored quote.
Why Use This Service?
This audit is particularly valuable for businesses operating in highly competitive niches where securing top search placements is challenging. It is well-suited to organisations that want to understand why competitors consistently achieve stronger visibility for key search terms, despite ongoing investment in SEO, content, and digital marketing.
It is especially useful when progress has stalled or improvements have failed to deliver meaningful ranking gains. By analysing competitor performance in detail, this audit highlights the specific technical, content, and off-page factors that are contributing to competitor success and limiting your own ability to compete.
Rather than relying on assumptions, this audit provides clear, evidence-based insight into how competitors are achieving and maintaining their positions. These findings can then be used to define a focused and realistic strategy based on competitor activity, helping you prioritise the actions most likely to improve visibility and close the gap in search results.
One of the most talented SEOs I’ve worked with. James’ audits are so insightful, well-written and informative.
What My Clients Say
Contact Me – James Hubbard
Send me an email: info@jameshubbardconsulting.co.uk
Call or text: 07850 920369
Why Work With Me?
I’m a highly experienced freelance SEO consultant and former Head of SEO for a digital marketing agency in Brighton. All my audits are:
Custom-written
I create a report that is unique to your business based on our discussion and your business objectives.
Loaded with prioritised advice
I tell you what the key issues are, how to fix them, and the recommended order for fixing them.
Easy to understand
I try to explain complex technical SEO issues in an accessible way, keeping technical terminology to a minimum.
Frequently Asked Questions
Some of the common questions I am asked about this type of audit.
What is a Competitor Analysis Audit?
What types of businesses is a competitor audit suitable for?
How long does the audit process take?
This depends on the size of your website, your business objectives, and how many competitor sites you would like me to analyse. Smaller audits can sometimes be completed in two to three weeks, while larger audits may require a lot longer. Timelines are subject to current availability, so it is best to enquire first, and I can confirm turnaround times before work begins.
What are your payment terms?
Do I need a Competitor Analysis Audit?
Not necessarily. If you are a startup or small business, my Small Business SEO Audit may be a more appropriate starting point. If your website is struggling to rank at all, a Technical SEO Audit is often a better first step before carrying out a detailed competitor analysis.