225% Organic Traffic Increase YoY
Rebuilding help4IT’s website improved user experience and clarified above-the-fold messaging, resulting in increased organic visibility and a number-one ranking for “pay as you go IT support”.
The Client
help4IT
help4IT is a UK-based IT support provider serving small and medium-sized businesses nationwide. Based near London Bridge, the company offers round-the-clock support to keep client systems running reliably at all times. With expertise across Microsoft 365, macOS, and Linux environments, help4IT supports a broad and varied client base.
I have worked with help4IT since 2022, providing ongoing SEO, digital marketing, and website management support. In 2024, the managing director gave me the brief to rebuild and modernise the site while preserving the firm’s established brand identity.
The Solution
Web Build and SEO Campaign
I delivered a full website redesign, resolving user experience and visual design issues that had been limiting engagement on the previous site. Outdated imagery and copy were replaced with modern, relevant content, while updated typography improved clarity and readability. Above-the-fold messaging was refined to make calls to action clearer and more compelling, creating a more intuitive and persuasive user journey.
To reinforce credibility and support conversion, I integrated a live Google Reviews carousel to provide social proof. Alongside the visual and structural improvements, I developed a new content strategy to coincide with the relaunch, aligning closely with help4IT’s brand values and laying a strong foundation for ongoing SEO performance. The result is a professional, user-friendly website that positions the company as a trusted IT partner in a competitive market.
The Results
Significant YoY Organic Traffic Gains
Following the deployment of the new iteration of their website in June 2024, help4IT saw a surge in organic traffic and engagement.
