120% Increase in Brand Visibility
A targeted SEO campaign I delivered helped Doodie Stark attract new customers by securing strong search visibility for the brands they stock.
The Client
Doodie Stark
Doodie Stark is an independent women’s fashion boutique with stores in Lindfield and Horsham, West Sussex. Known for its thoughtfully curated selection of fashion, accessories, and lifestyle products sourced from across Europe and beyond, the company places strong emphasis on delivering a personal, high-quality customer experience both in-store and online.
In 2022, Doodie Stark partnered with me to support the technical setup of their eCommerce platform and to provide strategic direction aimed at strengthening organic search visibility and improving overall online performance.
The Solution
Technical Guidance & SEO Campaign
Following my technical guidance, Doodie Stark successfully migrated their eCommerce platform to Shopify. This transition streamlined operations, improved site performance, and enhanced the overall customer shopping experience.
Alongside the migration, I reconfigured their Google Analytics and Tag Manager setup to ensure accurate tracking and generate meaningful insight into customer behaviour across the site. I also launched an ongoing SEO campaign focused on increasing visibility for the premium fashion brands they stock, including hands-on optimisation of category and product pages, metadata, and schema markup.
The Results
Significant Increase in Brand Visibility
As a result of this work, the site saw a 120% increase in visibility across brand-specific landing pages, helping to strengthen Doodie Stark’s presence in a competitive market and drive qualified organic traffic.
