About Me

With over 20 years of experience in SEO and web development, I help businesses, agencies, and brands get the most out of their websites. From diagnosing issues that are holding sites back to building new ones from the ground up, I provide practical, hands-on support to clients in a broad range of sectors.

My background

My interest in the web began while studying Media Production at the University of Sussex in the early 2000s, where I specialised in web development in my final year. By the time I graduated, search engine optimisation had emerged as a new discipline, and it has been the focus of my career ever since.

Since that time, I have worked client-side, agency-side, and, for the last 8 years, as a freelance SEO consultant. Prior to my freelance career, I spent five years as Head of SEO at Artemis Marketing, an award-winning digital agency based near Brighton, where I led SEO strategy and delivered impactful results for a broad range of clients.

What I do

These days, I support businesses with the full picture of running a website that performs well in search. The combination of hands-on web development experience and deep SEO expertise means I can help with the strategy and the execution, rather than handing recommendations over to someone else and hoping they get implemented properly.

The areas I most commonly help with include:

• Website audits – custom-written audits that uncover technical flaws, content opportunities, and growth barriers, with a clear roadmap for fixing them.
• SEO services – including technical SEO, on-page optimisation, content marketing, AI search optimisation, and link building, usually delivered through a flexible monthly retainer.
• Website management – ongoing WordPress support, troubleshooting, bug fixing, and carefully managed migrations between hosts, platforms, or domains.
• WordPress development – planning and building new websites with search and usability considered from day one, or improving existing ones where they are no longer fit for purpose.

I work with startups, SMEs, established brands, and agencies needing specialist SEO and web expertise on a freelance or white-label basis.

Why work with me?

• 20+ years of industry experience – I have been working in SEO since the early days of Google, and I am still as passionate about the web today as the day I started.
• Agency insight – I helped shape SEO strategy at an award-winning agency for five years, before going freelance.
• Strong technical and SEO skills combined – building websites, fixing issues, and resolving complex SEO problems are all second nature to me.
• A genuine commitment to good standards – I work in line with Google’s guidelines and avoid the kind of shortcuts that can do more harm than good.
• Practical, honest guidance – no jargon, no inflated promises, just clear paths to improvement.

Whether you are reassessing your current SEO performance, planning a website relaunch, troubleshooting a tricky technical issue, or looking for a long-term partner to help grow your visibility, I will help you cut through the uncertainty and move forward with confidence. Arrange an initial chat to see if we might be a good fit to work together.